Marni For H&M

Marni is the latest designer brand to collaborate with H&M; and if it is anything like the others, it will fly off the shelves. The collection will be available from 8th March in around 260 stores worldwide, as well as on-line.

Last night in Los Angeles, Drew Barrymore, Winona Ryder and Milla Jovovich were among the guests who attended a party to celebrate the launch of Marni at H&M. Held in a beautiful Hollywood residence, the event was hosted by Marni’s Founder and Creative Director, Consuelo Castiglioni, the Director of the Marni at H&M campaign, Sofia Coppola and Margareta van den Bosch, H&M´s Creative Advisor. As well as Drew, Winona and Milla, other guests arriving at the party dressed in Marni at H&M included Jessica Chastain, Freida Pinto and Andrea Riseborough.

Marni’s collection for H&M is all about freedom and experimentation, with Marni prints and colours intended to mix and match together in a playful way. Everything goes with everything, making African prints the perfect companion to Bauhaus modernity, and sporty silhouettes sitting with more feminine shapes. The collection also includes a full range of shoes, bags and charming accessories to create a total Marni look at H&M.

Event Photographer: Jason Merritt