The Style Word: 5 Minutes With Saunt & Sinner's Emma Noble

We caught up with Emma Noble from Scottish fashion label Saunt & Sinner to find out about their inspiration, plans for the future and their thoughts on SS14.

How did you get started in the fashion industry, and then progress to having your own label?
Saunt & Sinner was conceptualized by myself and my business partner Toni Roddie (27). We both graduated from Grays School of Art, Aberdeen in July 2012 with BA(Hons) in Fashion Design. After gaining experience by working with designers including Christopher Kane and Georgia Hardinge, and Toni being nominated for Scottish Fashion Award’s Graduate of the Year in 2012, post-graduation we managed to secure £10,000 of private investment to help launch our own label. 

Where do you get your print and fabric inspiration from? 
We are inspired by so many things around us. Our concepts are at the very heart of each design. Sometimes there is a twist in the collections but always with a good dollop of humour. Proudly, each garment is designed and produced, where possible, in Scotland. We are proud promoters of Scottish textiles; however whilst we never let resources compromise the look of our collection, we do always try to keep a proud Scottish element.

What's it like working as a duo. Do you both always share the same views?
We get on really well. Normally our views are the same, however we both work very differently. I am really organised where-as Toni is more relaxed and carefree. Toni is head of design within the business and my focus is on marketing and events- this tends to work best for us and our business; not to mention our friendship!

What are your favourite SS14 fashion trends? 
We are loving blues mixed with transparency (obviously from our new twenty14 collection) Also, apparently an 'it skirt' is key for the season; however with pasty Scottish legs hopefully we'll get some sun to don our pins before-hand!

What's ahead for Saunt & Sinner
Saunt and Sinner are looking to expand out product range and look into global markets. We are launching a new website in the next couple of months and we are so excited to be working with new business, Parachute - it's good to work with local talented designers!

By Laura Pearson-Smith

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